DEW TOUR’S TOYOTA CHALLENGE INTRODUCES ENHANCED ELEMENTS FOR THE SALT LAKE CITY EVENT
March 24, 2011 – The Dew Tour today announced its complete schedule for the 2011 season, which includes its return to Salt Lake City, Utah for the third stop of the Tour. Hosting the multi-sport event for the fifth consecutive year, Salt Lake City will feature the world’s greatest talent in action sports September 8-11 at EnergySolutions Arena, including the escalation of a freestyle motocross (FMX) competition hosted by Carey Hart. The surprise came when it was announced how the Dew Tour will evolve the events for 2011, naming Ocean City, Md. as a new host site. Ocean City will feature the tour’s first beachfront event and will mark the official start for the 2011 tour, July 21-24.
The 2011 Toyota Challenge will feature the world’s best athletes competing in BMX dirt and vert, and skateboard street. New to the event this year will be an original street course incorporating concrete elements created by top course designers, including California Skateparks, for the skate street contest. In addition, the Tour will feature skate bowl contests.
For 2011, the Dew Tour welcomes a much closer collaboration with BMX legend TJ Lavin, who will contribute to the overall direction of the BMX program, including course designs for dirt. FMX will be a key highlight once again, this time with input from and hosted by FMX legend Carey Hart.
I’m really excited to be involved with the Dew Tour again,” said Hart. “It’s such a great event, and an honor for Hart and Huntington and me to be involved for a second year.”
“We are thrilled that we have, once again, been able to work with Alli Sports to bring the summer Dew Tour and the world’s top action sports athletes back to Utah,” said Jeff Robbins, president & CEO of the Utah Sports Commission. “The event will once again generate approximately $10-12 million to Utah’s economy and generate an estimated $8 million in media value and exposure to our state.”
The full Dew Tour schedule features multi-sport events at each of the four stops, including skate street and vert, BMX park, dirt and vert. Each event will feature a different mix of disciplines and competitions, exposing returning markets to fresh experiences. Over the course of the Tour, athletes will compete to accumulate points based on their individual-event finishes, each vying for the most overall points and the title of Dew Cup champion. Raising the stakes this year, the prize purse is increased per event along with the year-end bonuses.
“With Utah as the only host to both our summer and winter tour, it is evident that the support of Salt Lake City and the Utah Sports Commission has enabled us to develop as a tour while maintaining strong connections with the action sports community here,” said Chris Prybylo, Alli Vice President of Events and Dew Tour General Manager. “The fans from this area are educated on our event, which encourages us to improve upon our events annually. To say we are eager for this year’s Salt Lake City stop is an understatement.”
Event Date Location
Dew Tour at Ocean City July 21-24 Ocean City, Md. – Ocean City Pier
Dew Tour at Portland Aug. 11-14 Portland, Ore. – Rose Quarter
Toyota Challenge Sept. 8-11 Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships Oct. 13-16 Las Vegas, Nev.