2012 will bring a new change with the Alliance of Action Sports Dew Tour, with a major scale back of competition events from seven to just three.
The Alliance of Action Sports under the ownership of the NBC Sports Group will move to a Beach, City and Mountain tour model. From august to October the tour will stop in Ocean City Maryland (August 16-19), San Francisco (October 18-21) and Breckenridge, Colorado (December 13-16).
“The three premium events will boast expanded television programming and digital strategy across NBC, NBC Sports Network, nbcsports.com and allisports.com, as well as hyper-local promotional and programming opportunities through the NBC Sports Group’s owned stations and regional sports networks,” stated Alli Sports through a press release. “At the event level, each stop will include expanded and new sports and disciplines, and an enhanced on-site experience featuring more live music and a new Dew Tour Experience, bringing all aspects of action sports culture to life throughout the festivals.”
This upcoming tour will feature a new format. Under the old tour style athletes would compete at multiple stops to accumulate points to be crowned the overall champion. Under the new tour format, each stop will feature events for a winner take all “grand slam” style according to Alli Sports.
“The action sports landscape has grown and changed dramatically since we launched the Dew Tour in 2005. The multi-stop series format was what the industry wanted and needed then. The Dew Tour changed the industry forever, taking the sports to a whole new level. The new Dew Tour, which will include three major events across beach, city and mountain venues, represents what the athletes and industry want and need today,” said Wade Martin, president and CEO of Alli Sports in a press release.
Utah was the only state to host both a summer and a winter Dew Tour stop. Aided by the strong support of the Utah Sports Commission and record setting fan attendance, the Dew Tour was a great fit for the state.
“Last year’s event drove significant economic impact and brought tremendous international media exposure to Utah,” said Jeff Robbins President and CEO of the Utah Sports Commission. “Also, with the 2011 event at Snowbasin setting an all-time Winter Dew Tour attendance record, it highlights that Utah remains a great location to host major sporting events.”
With the tour not returning to the state in 2012, what will the state be missing out on?
Hosting both a summer and a winter event brought $10-12 million during the summer stop and $6 million during the winter stop into Utah’s economy and provided approximately $6 million in promotional value to Utah. Utah has hosted the summer event five times and the winter event three times including two championship stops. The total value from the previous Dew Tour stops has brought an estimated $80 million dollars worth of economic revenue to the state.
The Dew Tour stop here in Salt Lake was also featured through seven hours of original programming on NBC and NBC Sports Network and had broadcasts on Eurosport2, Fox Sports Australia and the Extreme Channel that showcased our state to the world and helped to increase tourism where more dollars are brought into the state.
Much of our states revenue is created though media coverage and tourism and without the Dew Tour making a stop here in 2012, the State was just dealt a significant economic blow.