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Ski Utah Media Day: Previewing the 2013-2014 Season

With 11 resorts less than an hour from the Salt Lake International Airport, locals and visitors will spend more time on the slopes and less time traveling.

The 2013-2014 Ski Season is now open with Utah ski resorts dominating the SKI Magazine Reader Survey boosting first place rankings in snow, access, weather and value.

Utah resorts received the top rating in twelve of twenty category divisions including Alta for “Snow” and “Weather”; Snowbasin for “Lifts”; Park City Mountain Resort for “Access, Off-Hill Activities, and Terrain Parks”; Deer Valley for “Grooming, Service, On Mountain Food, Lodging, Dining and Family Programs”.

In comparison to Colorado which features 26 resorts in the state that only received two top ratings out of the twenty.

“We concentrate on providing a quality experience here in the state through a combined effort of all of the resorts and Ski Utah with our 200 members”, states Nathan Rafferty President of Ski Utah. It’s through these efforts that makes Utah a desirable place to ski.”

All of the above factors contributed to another successful season last year as there was a 5.4 percent increase in skier day visits climbing back over the 4 million kier day visits marking last season the sixth best season.

With an improving economy, Utah is 21 percent ahead of skier day bookings from this time last year with 28 percent of the season on the books, compared to 15 percent bookings of other resorts throughout the intermountain west not based in Utah.

The 2013-2014 Ski Season in Utah features new pass benefits and collaborations, including the Vail Resorts Epic Pass, the Best Pass Benefit of the Wasatch, the Big Cottonwood Pass, Mountain Collective and the Powder Alliance.

“Utah Ski resorts make great partners with each other working towards a big picture goal of increasing the quality of our ski and snowboard product here in the state”, Rafferty said. “The collaborative passes and benefits the resorts offer show that the guest is most important.”

The Utah Ski and Snowboard Industry creates 20,000 jobs annually and brings 1.3 Million dollars to the state economy, making this industry a top economic contributor to the state.

Great deals are still available for locals and can be found through the redesigned Ski Utah website.

For the local riders, the 2013-2014 Season, the successful 5th and 6th grade program will continue. For $30, 5th and 6th graders will receive 3 days of skiing at all 14 Utah resorts.

The Park City StartNow program is designed for beginner skiers and snowboarders featuring five sessions of instruction for first time riders. For $200, students receive lift tickets, equipment rental and lessons.

Snowbasin is initializing the Learn to Earn Program, allowing beginners to participate in five beginner lessons to earn a free season pass upon completion.

With this season being a Winter Olympic Season and January as Learn to Ski and Snowboard Month, all of the collaborations, pass benefits and local deals make Utah Ski and Snowboard resorts even more accessible then they already are.

2013-2014 Opening Dates – Subject to Change

Alta – November 22

Beaver – Mid December (Snow Permitting)

Brain Head – November 15

Brighton – Open

Canyons – November 29

Deer Valley – December 7

Eagle Point – December 19

PCMR – November 23

Powder Mountain – November 27

Snowbasin – November 28

Snowbird – November 20

Solitude – Open

Sundance – December 6

Wolf Mountain – December 5

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