July 29, 2015 – Vail and Park City Mountain Resort leadership, under the direction of Vail Resorts, officially combined Park City Mountain Resort and Canyons Resort into one, under the singular name Park City, with the branding tagline There is only one. Park City.
“Standing up there and looking out the entire building filled with community members here to support their local resort shows that we are One,” said Bill Rock, Chief Operating Officer, Park City Mountain Resort. “The tag line There is only one is perfect because there is no place else like Park City. The town is already universally celebrated as one of the best ski destinations in the world and now will be home to the largest ski resort in the United States. We should all be proud of this mountain and this community as we invite the world to experience the combined resort during the upcoming 2015-16 winter season.”
The linking of Park City and Canyons is part of a $50-million capital improvement project which will transform the two resorts into one and complete a number of critical upgrades to the infrastructure. The project is one of the most ambitious and impactful capital programs in U.S. ski industry history and will create the largest ski resort in the United States with over 7,300 acres of skiable terrain.
Existing brand elements from both resorts combine to create the new logo, pairing Park Citys name and iconic red with the current Canyons symbol and font treatment. The resorts new tagline, There is only one. Park City. accompanies the new logo and brand positioning.
“With the addition of the interconnect gondola, the Snow Hut and Miners Camp restaurant, no other resort has spent $50 million dollars to improve a resort,” said Rock. “When we (Vail Resorts) announced the purchase of Park City Mountain Resort in September, we immediately began to put together our vision of connecting the mountains. With this $50 million capital plan, it was just affirmation to the community that we were committed to doing exactly what we promised to accomplish. This is quickly becoming a reality. We are creating the largest ski resort in the United States right here in Park City, right here in Utah. It is a bright future and it is exciting.”